What are you spending on Yellow Pages ads?
Here is the first paragraph of the introduction to Google AdWords For Dummies, by Howie Jacobson, PhD:
Most business owners I meet have never heard of Google AdWords. My prediction: If you aren't advertising your business in Google within two years, you're not going to stay in business. The age of the Yellow Pages is coming to an end, and online advertising — led by AdWords — is taking over.
In May 2009, an NPR report called "Good Times For Google Advertising" included a California small business sales and marketing manager who is using Google AdWords instead of advertising in the local newspaper or the yellow pages:
"It's the new yellow pages," he explains. "I know that if they're located in this county and they're looking for a guitar and they put in 'guitar, Marin County' or something [like] that, that's a search that's worth paying for."
Is your website PPC-ready?
Okay, let's say you place a few pay-per-click ads for your business, and a Web user clicks though one of them. What will they find?
If you don't have an up-to-date, optimized website or landing page there to guide and appeal to these potential customers, they could be gone as quickly as they arrived.
Here to help
Whether you lack a website, your existing site needs remodeling, or you simply want to add a landing page or other elements, I can help you refine your presentation and realize results.
